Shall the measure be adopted to increase transient occupancy tax (hotel tax) from 10% to 12% on the cost of rooms paid by hotel guests, with 16% of proceeds allocated to the Neighborhood and Community Improvement Program, and 84% to essential services such as parks, recreation, library, emergency response, facility rehabilitation, and other unrestricted expenditures, and expanding the tax to apply to online travel companies, providing $2.8 to $5.6 million annually, effective until repealed by voters?